How And Why To Optimize Business Listings For Better Ranking?
Business listings offer local businesses wide exposure and an online presence. It needs to be updated as well as include images and reviews to attract the local users and transform them into loyal customers. Ensure to get listed on niche-specific directories. If you are in the floor covering business then get listed on Flooring Domain to attract local customers. It is a platform that people generally visit to hire local flooring contractor.
There are myriads of platforms offering business listings. The most popular sites are –
- Google My Business – Google commands more than 88% of the worldwide search market, so a good place to set your business listing.
- Bing Place – It has 6% of the global search market.
- Yelp – Best review and rating site.
- Yahoo Localworks – Yahoo searches are powered by BING. It grabs 2% of the global search market.
There are other sites like eLocal, SuperPages, Foursquare, and NextDoor to consider. Find the business listing sites that your target most likely uses. There are myriads of business listing sites to cover but make sure to list your business on the authority platforms that can offer the most visibility. You can use SEO tools for business listing optimization and then distribute them simultaneously on multiple listing sites.
Business profile setting
Each site has different requirements to set a business profile. First search to find out if there is a listing and if you find one then send a request to claim it. If there is no listing then add one. Verify your listing and protect it from unauthorized adjustments.
Business listing optimization
Business listing is trustworthy only if the data shared is accurate, relevant, and consistent. Online searchers look for a business address, hours, contact details, and phone number. You can even add extra information like your website URL, optimized business description, social profile links, and business photos. Including as many details as possible will help to enhance your rankings. Your potential customers get a clear picture of the kind of services you offer.
Business listing optimization is beneficial to enhancing local SEO ranking. It helps local customers find local businesses they came in search of. For local SEO, the search engines use algorithms like local content, links, directory listings, and social media profiles to determine relevant results. According to Google, relevance, prominence, and distance play a huge role in local search ranking. So, it is in the best interest of local businesses to ensure that the details submitted on online Australian directories like Bleen are correct. It helps the Australian users to find local tradesmans with ease as it can rank high on local search terms like ‘SEO services in Sydney’.
When you add photos make sure not to include stock photos or overly polished images or professional photos. Google will delete stock images and users will assume polished images to be unreliable.
Today, people depend on voice search, so optimize the listings for digital assistants. Voice searches use long search terms in the form of questions. So, includes answers creatively to those questions in business listings.
Ensure to respond to customer reviews to enhance engagement, build trust, and make the brand human. Read blogs on Industry Link Online on how to refine SEO, business listings, or content marketing. It is prominent online business listings that grab search engine and consumers’ attention.